Category Archives: New cars

What’s it like to photograph things in extreme conditions?

Once again we hit the road and drove north with three 4×4 contenders. We had the new Dacia Duster with us and we put it to the Test against two contenders. One being the Skoda Yeti and the other one being the new Citroën C4 Aircross which is brand new on the swedish market. The two contenders is almost double the price compared to the cheaper Dacia. So the question was if the Dacia was up for it? The answer to that and many more questions can be found in the latest issue of Teknikens Värld, number 5, which is out in stores now.

And here are some pictures from Jämtland, Sweden which is incredible beautiful. And we were very lucky with the weather, a crispy blue sky and around -25 degrees celsius. And no, mosquitoes was never an issue. 😉

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People ask me sometimes what it´s like to work in these conditions and how my gear hold up and so on. And all i can say is that it´s not really a problem, it could be if you are not prepared for it, but i have been doing this for quite some time now, eight years and counting to be exact. Sometime soon i will put up a little film here where you will see how i do this, just a little teaser of what it´s like.

Anyway, as i said, if you are prepared for the task at hand you will fix it. But for everyone else who are wondering, here are a few things to have in mind if you are about to do a shoot in extreme cold.

– Layers. You need to dress yourself with layer on top of layer, the more the merrier. Use at least three layers underneath your outerwear. You need wool and fleece or other materials that breathes and transport moisture away from your body to the outer layers. Do not use cotton closest to your skin, if it gets wet it will stay wet. That´s a bad thing. If you get to warm you will start to sweat and then you will start to freeze when that hot sweat starts to cool down.

– Boots. You need really warm shoes, or boots with a good pair of socks in them. Not some supermarket socks but a pair of real skisocks made by wool or something similar. Better yet, use a thin linersock with a thicker sock on top it. You will be glad you did, trust me!

– Outerwear. You need outerwear that is up for this. Preferably with some sort of ventilation outlets to let warm moist find it´s way out.

– Gloves. You need warm gloves, but not to bulky because you wont be able to operate your camera then. Use a thin linerglove underneath. You wont regret that, especially when you need to change memory cards and stuff. When it´s really cold it wont take long until you start to freeze if you expose your hands even for just a minute, trust me.

– A warm hat. If you are gonna be out for longer periods of time a facemask or a balaclava is a very good investment.

– Your gear. I take for granted that you have this section under control! You need to have fully loaded batteries, all of them. Keep them in your bag or in a ”warmer” place. Batteries drain a lot faster when it is really cold. Your cameras will be incredible cold after awhile and as soon as you bring them in someplace warm they will start to condensate and you will get a lovely haze all over everything that is made of glass. Dont go in and out a lot with your camera, it´s better to put your gear in your camera bag before you go into a warm place because it will keep it sort of cool for you. And the transition from -25 to say +20 degrees will be slower and you wont have the same kind of problem with condensation. If you get snow or ice or whatever on your lens dont try to blow it away with your breath, what will happen then? Wipe it away with a cloth instead.

– Get warm. Try to go into a warm place now and then, it will make you a happier photographer. Working to long so that you might get freeze damages is not a good thing, it is not worth it. Look for white spots in areas that are exposed to this extreme cold, like your face for instance, if you get a white spot you need to warm it up with your hand or something else a.s.a.p. That white spot is the first step to a freeze damage to your skin, avoid that in every possible way.

– Dont be stupid! This one is the most important one and it aimed to most of you that have not been in conditions like this. It´s not a game. No one will thank you for staying out to long and ending up with numb limbs. And if you are not careful enough, it will happen. People have actually died of extreme cold conditions. There is not that many photographs that are worth it, right? Keep your head cool, if you know what i mean. Keep your cellphone warm, it can be your only help, and it wont do you no good if it turns itself off because of the cold even though it was fully loaded before you went out. And last but not least, dont ever work alone in conditions like this, never!

Good luck and dont freeze your a** of, for real!

Until next time!


A teaser of something really unique!

This right here is a car that few of you have ever laid your eyes on. There is just this one, there is no number two or number three. It was designed by Pininfarina and built in 1955 . And this is a pretty sight, trust me. :)

There will be more from this one, soon.

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22 hour Test of the Aston Martin Rapide S

I have actually forgot to post this, that´s a shame. :) You can read the first post here:

In this post you will find a few of my favorites from the 22 hour long encounter that me and Hans Hedberg had with this beauty. This is actually my second date with this car during 2013, i had a brief encounter with it earlier this year too. Check it out:

Just to explain once again, we had this car for a very short time compared to what we are used to. When we normally do a Test of a car it can take up to a week to do everything, there is a lot more to be done than just driving it around and taking a few pictures of it. This time we had to do it all in 22 hours, and on top of that the weather was pretty bad and there were some minor issues. And to make it even more interesting we had two people from Fotosidan Magasin, Magnus Fröderberg & Amy Lagerman, joining us to document the whole thing for a reportage they were doing where you get to follow a photographer for a day. We all had a blast and the reportage was very interesting to read. If you are interested in photography and car photography in general you should definitely check it out!

You can find it here:

Anyway, here are my favorites from this crazy trip that we made.

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Happy new year everyone!


Three Suv’s and one mountain!

In july Teknikens Värld tested three brand new Suv’s and once again we went north. We drove in some very beautiful locations where the scenery is just amazing. The north of Sweden is often times underestimated, it’s something different if you compare it with the streets of Stockholm.
This time we drove up a mountain and tested them in a bit rougher conditions than they are used for i guess. But we played nice. :)

Many years ago i worked in Åre for two seasons and i got to ride my snowboard everyday. I have been there a few times since then so i know my way around the area, but i still manage to find new fantastic places when I’m there. Flatruet is a very special place to, perhaps even more so than Åre. There is this really barren landscape with it´s beautiful mountains in the distance. Go there if you get the chance, there is not that many places like it.

Here are a few frames from the Test.

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And dont forget to keep checking back here, i will soon launch my Q&A section right here at my site. If you are even remotely interested in the subject of car photography, you should bookmark this page and come back. Or better yet, subscribe to get my blogposts in your mail. You can do that in the menu to the right, it´s done in a heartbeat. I will make a post when the page goes live.

Until next time!

A wolf in sheep clothing, the new Audi RS6!

In late june we did a Test of this fine piece of german machinery at Teknikens Värld.
It is a real beast, or perhaps more of a wolf in sheep clothing. It is a fine tuned piece of perfection. Which is pretty common when it comes to german machinery, they know how to build these things, no doubt about that.

So we had to take this one out for a roadtrip, and once again we drove north. I’ve been north many times the last couple of months, if you are not familiar with the northern parts of Sweden perhaps now is the time to change that. It is incredible beautiful with it’s green lush forests and rolling landscapes. I love it, the roads are welcoming you with open arms. And what car can be better for the task than the Audi RS6?
Here is some of the results from the trip me and Jonas Borglund did.


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